Just as the arguments continues about generic versus branded products so does the debate for store brand versus national brand.  It’a almost all the same.  Once again I would have to say with trying to save where I can, I would definetly say I purchase more store brand that I do the national brand.  In 2005, A double-blind nationwide taste test released by Meyers Research found that participants overall preferred the taste of private-label products over better-known national brands by 51 percent to 49 percent.  I’m sure the statistics have changed dramatically since then considering our economic situation.  Everyone is trying to pinch pennies and save money somehow, especially those with a bigger size family.  Not to mention there is almost not that much difference in the two as there were about 5 or 10 years ago.

You know before when I did’t have a care in the world and times were good I was a national brand loyalist through and through.  I thought the private brand or store brand was cheap and beneath me.  Ask me my thoughts today!  The private label has come along way.  Today that gap has narrowed; private-label quality levels are much higher than ever before, and they are more consistent, especially in categories historically characterized by little product innovation.  Now that I’m grown or think I am, I’m so much with the national brand.  I’m more with where can I get more for my buck.  So for those who are embarrassed or feel your going to be looked at differently if you buy store brand instead of national brand.  Think again. : )